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Overview: ICON

An introduction to ICON - Babies Cry, You Can Cope!

HSJ Value Awards Finalist 2019

ICON was shortlisted as a finalist in the HSJ Value Awards Communication Initiative Award.

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What is abusive head trauma

  • ‘Shaken Baby Syndrome’
  • Child Abuse
  • Catastrophic injuries:
    • Bleeds in the brain and behind eyes
    • Fractures
  • Babies can be shaken, thrown or hit
  • It affects approximately 24 of every 100,000 babies admitted to hospital each year
  • Research suggests 1 in 9 mothers may have shaken their baby and up to 2 in 9 felt like doing so.

Who shakes and why?

  • 70% perpetrators are males – fathers/male surrogates (Kesler et a 2008; Altman et al 2010)
  • Can occur in every socio-economic group
  • Coping with crying: Living on the edge
  • Caregivers lose control and shake – baby stops crying
  • Demonstrable relationship between the normal peak of crying and babies subject to AHT. (Barr et al 2006)
  • Increase in cases in the 1st month of life, a peak at 6 weeks during the 2nd month and a decrease during the 3rd to 5th months of life

Triggers

  • Crying is considered the main trigger
  • Peak of crying is 6-8 weeks of age
  • The parents or the mothers partner are responsible for AHT in 75% of babies
  • A majority of perpetrators are male
  • The most at risk groups are:
    • Male baby
    • Below 6 months
    • Low birth weight
    • Regular contact with health professionals

Crying Curve

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ICON Prevention

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The ICON message is delivered through primary prevention interventions, population based awareness, raising public health interventions and secondary prevention interventions. The materials to support the programme have been co-designed and agreed by a multi-agency steering group, a group of parents and families affected by AHT and include a wrap-around brief e-learning education package designed for professionals of all agencies who have contact with families who have babies. The core programme of ‘touch point’ interventions includes:

  • Community midwifery intervention at 36 weeks gestation
  • Hospital based intervention at birth
  • Community midwifery intervention < 10 days
  • Health Visitor (HV) intervention at primary birth visit
  • HV team intervention < 3 weeks
  • GP intervention at 6/8 week check

The ICON programme was launched to professionals at an event in Pan-Cheshire on 17th July 2019.